The Village (20 capabilities) Partner-to-brand rights Where the money goes

The Village

Three diagrams govern this page: the twenty shared capabilities behind every selected brand, what a founding partner receives versus what stays with LastStop, and where founding-proposal money goes. Every box is subject to the signed rights and deliverables schedule, not to these diagrams.

One brand. A Village behind it.

Twenty shared capability modules sit behind the brand you select. Select any module for its purpose, status, tier, fee, dependency and evidence date.

One brand. A Village behind it. A centre node for the selected brand surrounded by twenty shared capability modules, numbered 01 through 20. Each module opens a details panel. Service architecture from the plan; not a representation that every module is live or included.
Your selected brand
— defined rights + services + operating responsibilities
01
Brand identity & assets
02
Website & conversion funnels
03
Intake & eligibility
04
Provider coordination
05
Pharmacy coordination
06
Payments & reconciliation
07
CRM & lead management
08
Patient support workflows
09
Refill & follow-up workflows
10
Email & SMS lifecycle
11
Media buying operations
12
Creative & ad production
13
ClaimRight review workflow
14
Consent & evidence records
15
Analytics & attribution
16
A/B testing & CRO
17
Partner reporting
18
Launch project management
19
Vendor & integration support
20
Shared operating playbooks

Service architecture from the plan; not a representation that every module is live or included.

Partner-to-brand rights

What a founding partner receives under the signed schedule, split from what stays with LastStop. Every box is subject to the signed schedule, not this diagram.

Partner-to-brand rights Two columns separated by a boundary line: what the partner receives on the left, twelve items; what stays with LastStop on the right, three items. Every box is labeled per signed schedule. Partner-to-brand rights What the partner receives What stays with LastStop
Selected brand & domain rights
per signed schedule
BrandCo ownership or contractual participation — state which in the agreement
per signed schedule
Platform access — scope and duration
per signed schedule
Included Village services
per signed schedule
Launch deliverables & acceptance tests
per signed schedule
Duties and authority
per signed schedule
Recurring fees
per signed schedule
Service limits
per signed schedule
Support term
per signed schedule
Third-party costs
per signed schedule
Additional funding obligations
per signed schedule
Termination and transition rights
per signed schedule
The IP parent
per signed schedule
The platform itself
per signed schedule
Other brands
per signed schedule

Access to shared infrastructure never conveys ownership of the platform or of other brands. Every item is governed by the signed rights and deliverables schedule, not by this diagram.

Where the money goes

The founding proposal table drawn as a flow. Every dollar figure below is proposed, not a signed term.

Where the money goes Three proposed founding amounts: $50,000, $75,000 and $100,000. Every tier includes a $50,000 media commitment, ring-fenced to advertising for the partner's brand — a partner may commit more to advertising at any time. The $75,000 and $100,000 tiers add a license fee to LastStop, shown as a price: $25,000 and $50,000. The $50,000 tier is the entry contract, with no separate license fee. The license fee is LastStop's price for the license. Where the money goes
$50K PROPOSED
Founding proposal — Tier 1
$75K PROPOSED
Founding proposal — Tier 2
$100K PROPOSED
Founding proposal — Tier 3
Media — ring-fenced to your brand's advertising
$50,000 PROPOSED
Every tier. Commit more to advertising at any time.
License fee (LastStop)
$50K tier → included in the entry contract
$75K tier → $25,000 PROPOSED · $100K tier → $50,000 PROPOSED
The license fee is LastStop's price for the license. Media stays ring-fenced to advertising only.
The license fee is LastStop's price for the license. Media stays ring-fenced to advertising only.

Figures reflect the founding proposal table only. More money does not buy more ownership, lifetime services, parent rights or exclusivity.