Where the money goes
Cash required, uses of cash, included services, recurring costs, partner rights, the founding proposal table, and the bridge arithmetic — labeled illustrative throughout.
Three rungs
Founding proposal table — proposed, not a plan term.
The license fee is LastStop's price for the license; media stays ring-fenced to advertising only. More money does not buy more ownership, lifetime services, parent rights or exclusivity. See the flow diagram on The Village page.
Uses of cash
Ring-fenced media
$50,000 at every tier. Media buying only, ring-fenced to your brand's advertising. A partner may commit more to advertising at any time.
License fee (LastStop)
Included in the $50K entry contract; $25,000 at the $75K tier; $50,000 at the $100K tier. LastStop's price for the license.
Launch deliverables are listed in the signed Deliverables and Rights Schedule.
One or two founding places
Through a private, non-binding application and proposal window. No public bidding leaderboard, no fabricated competing offers, no automatic highest-bid award. Published: close date, only once decided.
| Selection criterion | Proposed weight |
|---|---|
| Execution ability | 35% |
| Strategic contribution | 25% |
| Financial capacity | 25% |
| Working fit | 15% |
Applications confer no reservation until a contract is accepted. No deposits during interest collection. Accepted terms never change.
Illustrative arithmetic on hypothetical inputs
Labeled illustrative because it uses hypothetical inputs, not a filled operating model. A year of acquisitions is not twelve months of active customers. Run rate at exit is not first-year revenue.
Run-rate bridge
$1,000,000 / yr → $83,333 / mo
At $300 recognized monthly revenue per active customer ≈ 278 active customers.
$50K media at three CACs
| CAC | First-time customers |
|---|---|
| $150 | ≈ 333 |
| $250 | ≈ 200 |
| $400 | ≈ 125 |
Before churn and capacity.
Hypothetical margin scenarios
| Margin | Operating profit at $1M revenue |
|---|---|
| 10% | $100,000 |
| 20% | $200,000 |
| 30% | $300,000 |
Before reserves, adjustments and taxes. This is BrandCo operating profit, not a distribution or a term. A specific participation figure is not shown on this page; per CANON, an earlier hypothetical percentage exists only once, inside the business plan's illustration, labeled as an earlier proposal that was not adopted. The signed Deliverables and Rights Schedule states actual participation, if any.
Where the money goes, at a glance
Rights recap
What you contribute, what LastStop delivers, and the full Deliverables and Rights Schedule live on Partner briefing and The Village.